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The Valspar Advantage

At Valspar, our goal is to develop, protect and advance the packaging design and heritage of many of the world’s best-known brands. To achieve this, we invest millions of dollars in the areas that are most important to brand owners and manufacturers. We also offer complete capabilities that go beyond protecting products—to improving performance, profitability and efficiency.

The worldwide leader
in innovation.

Valspar is constantly striving to bring innovative, market-ready technologies to life. Our innovation strategy benefits from a tremendous capacity for polymer development, and makes safety and product stewardship a primary concern.

The actual process of bringing a new technology to market is lengthy. It follows a rigorous protocol that takes place on a global level. The first step in the process is to outline our goals, and the last is a thorough validation phase to test performance, consistent quality, ease of use and safety.

Investments in new technology development allow us to focus on making advances in many areas, including:

  • Enhancing Product Performance and Quality: We’re always on the forefront of new ways to improve durability and content preservation.
  • Aligning with Consumer Trends and Preferences: Valspar stays on top of changing consumer trends and preferences through market research and product development.
  • Anticipating and Adapting to Global Regulations: Compliance is a constant concern in our industry. With our vast regulatory knowledge, an international footprint, and leading-edge research and technology, we’re adept at predicting and adapting to changing regulations.