Valspar Packaging Wins 2017 Public Relations Awards
Valspar’s Packaging Business, in partnership with strategic communications firm Burson-Marsteller, was recognized recently for “Best Business-to-Business” public relations campaign in two separate awards programs — PRWeek magazine’s 2017 Awards and the Pittsburgh chapter of the Public Relations Society of America (PRSA) Renaissance Awards. The winning campaign focused on Valspar’s efforts to gain support and acceptance of valPure V70, our breakthrough epoxy technology for can interiors that delivers industry-standard epoxy performance in a non-BPA solution.
Valspar’s Mark Hesseling, global marketing director – Beverage (pictured, right) and Tom Dowling, Burson-Marsteller, managing director, Pittsburgh market leader, attended the PRWeek awards ceremony on March 16 in New York to receive the award. Each year, the PRWeek awards celebrate the very best work from corporate, agency, nonprofit and education teams. The highly coveted awards are given for 30 different categories, and competition is intense.” Pittsburgh’s PRSA award ceremony was held on January 27.
“We’re thrilled to receive these awards on behalf of everyone involved on the Valspar team and our partners at Burson-Marsteller,” Mark Hesseling said. “While these awards highlight the efforts to turn historically harsh critics into strong allies in government, consumer groups and non-governmental organizations, the work to get us to this point began with the development team and involved numerous groups and individuals along the way. It symbolizes a significant milestone in our journey.”
Over the past two and a half years, Valspar has employed the communications plan which has built support for V70, clearing the path for use by food and beverage manufacturers who are interested in moving away from BPA. The strategy has also helped build credibility, growing Valspar’s position as the leader in non-BPA solutions.
Importantly, the program has helped generate interest and support among existing and prospective customers. Indeed, six out of the top 10 major global food and beverage brands have approved V70 or are in final stages of approving the technology for trial. In addition, other stakeholders, such as major consumer, environment and health advocacy groups, and university researchers have been engaged in the evaluation of the V70 safety data, Mark says, including the Center for Science in the Public Interest, Natural Resources Defense Council, and the Breast Cancer Fund.